With the rise of digital music formats and streaming services, the music industry has been experiencing a significant disruption. Warner Music Group (WMG), one of the biggest music forces globally, recognized the need for a data-driven approach to navigate these changes. They turned to CLEVER°FRANKE, a leading consultancy firm, to help them with their digital transformation.
The C°F team developed an innovative Music Intelligence Platform, OPUS, which unifies various tools and data sources. This platform not only streamlines the workflow but also offers a user-friendly interface, enabling everyone within WMG to make informed decisions anytime, anywhere. The main challenge was to combine the music industry’s culture driven by passion and creativity with a data-driven transformation that fosters rational decision making. To achieve this, they involved around 100 people from across the WMG organization.
- OPUS provides an adaptive interface that reduces the number of permutations to only the most meaningful ones.
- It contains a notification system that allows users to set personalized notifications to their mobile device, email, or smartwatch.
- OPUS builds a bridge between data density and offering a visual experience that feels inviting with a dynamic color palette and bold typography.
With OPUS, WMG is ushering in a new data-driven era: faster access to data, making smarter decisions, and exploring deeper levels of insights. It has become the ultimate personal assistant to the WMG teams around the world by putting them in an effective dialogue with data and guiding the organization to success.