Framework’s collaboration with the Netball Super League (NSL) marked a digital revolution within the sports industry. The NSL was in dire need of a digital transformation to match its pace, energy, and professionalism. Framework didn’t just redesign and rebuild the website, they captured the essence of netball, making athletes the stars and bringing their energy to the forefront. Accessibility, inclusivity, and excitement were not just design principles, but the core of the project.
The result was a digital hub, built on a headless framework, that truly connects fans with the game. The website, with its speed and security, allows fans to follow matches, dive into stats, and stay close to the game in real time. Framework didn’t just build a site that reports on the game, they built one that’s part of it, revolutionizing the NSL’s digital presence.
- Understanding the essence of a brand and reflecting it in the design is crucial.
- Accessibility, inclusivity, and excitement should be at the core of a sports website.
- A well-built digital hub can truly connect fans with the game.