Semilac, a market leader in hybrid nail polishes, recognized the need for change in technology and shopping experience due to its growing popularity and dynamic sales growth. The company decided to implement Magento 2 Commerce, setting a new standard for e-commerce in the beauty industry.
The project involved strategic workshops, analysis of requirements and operational processes, and design of optimal processes. Semilac was seeking a solution capable of improving direct sales operational processes, handling large volumes of daily sales, enabling efficient cross-border sales on a global scale, and facilitating an active multi-channel sales strategy with a focus on social commerce.
- The new Semilac online store based on Magento 2 Commerce marked the first step towards executing a multi-channel and cross-border sales strategy.
- An innovative method of presenting nail polish stylization was introduced to simplify the purchasing process and strengthen buying motivation.
- The implementation also included automatic integration with the ERP system to reduce order processing costs.