For the Rotterdam Philharmonic Orchestra, Norday crafted a solution that is as innovative as it is inspiring. Seeking to bridge the ‘preparation gap’ that often hinders first-time visitors from fully engaging with live performances, Norday developed Wondercast. This AI-powered tool creates personalized podcasts for every cultural visitor, offering a unique, informative, and entertaining introduction to the arts.
Wondercast was a resounding success, offering a more meaningful introduction to the arts, and significantly increasing the likelihood of return visits. The tool’s impact extended beyond the Rotterdam Philharmonic Orchestra, sparking interest from other cultural institutions and even securing €75,000 in funding for full-scale pilot development. This case study is a testament to Norday’s creativity and technical prowess, and to the transformative potential of AI in enhancing customer experiences.
- AI can be effectively used to personalize and enhance customer experiences in the cultural sector.
- Addressing specific customer ‘pain points’ can significantly increase engagement and return visits.
- Innovative solutions can attract interest and funding from wider industry players.