Teaming up with DEPT Agency, Pit Viper, a dynamic eyewear brand, embarked on a groundbreaking journey to reinvigorate its brand image and boost sales. Faced with a declining customer base, Pit Viper needed a fresh, upper-funnel creative strategy to attract the next generation of consumers. DEPT Agency rose to the challenge, leveraging AI to deliver a unique and highly effective campaign that perfectly encapsulated the brand’s vibrant, party-centric ethos.
The campaign, part of the Google AI Lighthouse program, was a resounding success, achieving a 3.8% lift in ad recall within just 4 days of its Super Bowl launch. This immediate impact led to a 69% budget increase, and the campaign eventually reached 10.3 million viewers within four weeks at an efficient $2.94 CPM. The campaign also contributed to a 19% increase in Google Analytics sessions post-launch, demonstrating tangible business interest.
- AI can significantly accelerate campaign delivery, even on tight timelines.
- AI-driven campaigns can effectively boost brand awareness and sales.
- Authentic brand representation can be achieved through AI, even for brands with unique, offbeat identities.
- AI can help minimize traditional set design, shooting, and post-production needs, leading to significant time and cost savings.