Since 1935, KNGF Geleidehonden has been committed to improving the lives of people with disabilities through professionally trained dogs. However, to support this mission and reinforce their brand identity, the organization needed a new digital platform. The challenge was to integrate two different environments with various functions: geleidehond.nl and sponsoreenpup.nl. While the primary platform provided insight into the mission, methodology, and current affairs of KNGF Geleidehonden, the sponsoreenpup.nl platform was used as a crucial tool for fundraising.
The solution to the problem was to create a central platform for all information provision and fundraising. This required various digital environments to be linked and rebuilt. Additionally, it was necessary to scrutinize user flows and designs to design a platform with optimal conversion potential. By integrating content into geleidehond.nl, we created one platform with a clear brand identity that appeals to both donors and clients and potential employees.
- The new platform brings the rich storytelling of KNGF Geleidehonden to life, featuring stories from employees, trained dogs, and all other significant activities that give color to the organization.
- The rebuilt and more efficiently arranged back-end makes it possible (through connections with Salesforce) to weave the CRM system into the platform.
- The rebuilt CMS offers a lot of flexibility, such as building pages yourself, so stories about the beautiful impact that guide dogs have can be told quickly.