Enschede Promotie, the city marketing, tourism, and events arm of Enschede, embarked on a digital transformation journey with Stimmt to redesign its key tool, the ‘Visit Enschede’ website. The project aimed to create a future-proof platform that aligns with the strategic goals of Enschede Promotie, enhancing its contribution to the city’s economic growth.
Stimmt’s approach was a merger of multiple websites into a single, logical structure. The new website, built on Craft CMS, focuses on ‘content first’, offering flexibility and meeting considerable content needs. A complex calendar plug-in was developed, facilitating easy addition of events and enabling visitors to filter them effortlessly. The redesign adheres to the brand guide of the Municipality of Enschede, ensuring the website’s accessibility and user-friendly experience. The successful completion of the project has set the stage for future developments.
- Strategic digital transformation can significantly contribute to city marketing and economic growth.
- Merging multiple websites into a single, logical structure can enhance user experience and content management.
- Choosing a CMS that aligns with the ‘content first’ principle can cater to complex websites with extensive content.
- Customized features, like a complex calendar plug-in, can enhance user interaction and engagement.