How do you transform two telecom giants into one powerful brand? This was the challenge faced by Entopic/iO, a content partner responsible for the successful rebranding of T-Mobile and Tele2 into Odido, a new telecom brand in the Netherlands. A team of over 20 content specialists worked in secrecy for five months to create a new website and migrate all content.
The project involved a comprehensive content migration from two websites to Odido.nl, rewriting and building over 900 web pages, and creating UX copy for various platforms including webshops, apps, and TV UI. All offline and online content items were rebranded in Odido’s brand voice.
- Project management, traffic management, and capacity
- Working from a secret location
- Collaboration with different agencies led by VIM Group
Odido aims to show that technology can be more human. The brand was born after T-Mobile was bought by investors in 2021, providing the opportunity to do things differently. Odido believes in making things better and easier, so everyone can participate and enjoy.