Alcoholvrij Bierhuis, a leading retailer in the non-alcoholic beer sector, aimed to boost its online sales by improving its Google ranking. The challenge was not only to outpace its competition from major supermarkets like Albert Heijn and Jumbo but also to understand and implement effective SEO strategies and techniques.
2manydots, armed with expert knowledge in SEO, developed strategies to optimize the website. The approach included technical improvements to the website, a completely revamped URL structure, and effective link-building, all of which enhanced search engine optimization. By focusing on specific categories, they were able to gradually improve their position, with a clear focus on one specific topic at a time.
- 26% organic growth in one year
- 33 number 1 positions achieved
- 78 search terms placed in the top three of Google rankings
- 32% revenue growth