iO Digital, a leading digital agency, partnered with Aviko, a global leader in the food industry, to revolutionize their B2B approach. Aviko wanted to shift their market approach from targeting wholesalers to directly reaching out to culinary specialists. iO Digital responded with a high-tech solution: a global B2B platform, multisite, multilingual, headless, and inclusive of a brand experience makeover. This platform served as a digital stage for Aviko products and a top-notch digital service for all of Aviko’s customers.
The results were impressive. In just 12 months, 10 international websites were launched. The platform led to a 250% increase in sample requests and a 48% increase in organic visitors in the Netherlands in 2022. The project was not only a testament to Aviko’s innovative approach but also showcased iO Digital’s expertise in branding, digital strategy, web development, UX design, digital product design, and marketing automation.
- High-tech B2B platforms can effectively reach target audiences and boost engagement.
- Collaboration between brands and digital agencies can lead to innovative solutions and impressive results.
- Revamping brand experience as part of a digital strategy can significantly increase organic traffic and customer requests.