Suzuki, a name synonymous with precision engineering in the motorcycle world, found itself facing a declining market and a dire need for digital transformation. The challenge was to reinvent the traditional dealership experience into a comprehensive online journey for motorcycle enthusiasts. Agency 245 took the lead, aiming to create the best motorcycle website in Australia.
Agency 245’s innovative approach resulted in a visually impressive website that guides users through the entire journey of choosing a motorcycle and services. The ‘Build Your Bike’ feature was a game-changer, allowing customers to select models, colours, accessories and service plans, and even register interest for Suzuki finance and insurance. This digital transformation not only increased service retention and accessory sales but also created a frictionless connection between the customer, their motorcycle, and local dealership. The result? A significant increase in online bike sales and a seamless customer journey that’s truly unmatched.
- Think outside the traditional: Transforming the dealership experience to a comprehensive online journey can open new revenue streams.
- Empower the customer: Allowing customers to customize their product online can increase sales and service retention.
- Integrate finance options: Including finance and insurance interest registration in the purchase process can increase uptake.