In an era where retirement planning is often overlooked by the younger generation, Brand New Day, an online investment bank, has taken a fresh approach to making this crucial aspect of financial planning more accessible and appealing. Their innovative campaign ‘The New Retirees’ aimed to demystify pension planning and inspire younger people to start their journey towards a secure future.
The campaign leveraged real stories from a mix of personalities, showcasing a diverse group of individuals who are actively shaping their retirement dreams through smart financial decisions. The campaign’s visual aesthetics, with soft colors and intimate backgrounds, evoked a sense of warmth and approachability, making the distant topic of retirement planning more relatable.
To ensure maximum reach, the campaign was distributed through multiple channels targeting the younger demographic, including television, online video, and popular podcasts. The results? A significant increase in interest and engagement among younger people, leading to a marked uptick in inquiries and engagement with Brand New Day’s products.
- Revolutionized approach to retirement planning
- Increased engagement and inquiries
- Boosted brand presence and relevance